It’s official: Active wear is chic!
Once upon a time wearing exercise gear in public was an unpardonable sin, but with fashion icons joining forces with the big names in sportswear, wearing active wear to a café, on a date or while shopping is no longer a fashion crime.
An increased demand globally for stylish and practical sportswear has seen the likes of brand name giants like adidas and Nike going head-to-head for a slice of the ‘athleisure’ market.
Gone are iconic 80s where adidas’ only contribution to the fashion world was a three-stripe matching tracksuit in black or blue. Fast forward over 20 years, and their close collaborations with
A-list fashions designers and celebs, has seen the release of stylish fashion workout lines like StellaSport by Stella McCartney, adidas by Rita Ora and Pharrell Williams.
Nike is fast becoming royalty in sports apparel with their Sportswear range. Rhianna is heading up Puma as a creative director. Even New Balance has teamed up with Heidi Klum, so active wear’s rise in popularity should come as no surprise. And thanks to the Kate Hudson’s and Kim Kardashians of the world, wearing your workout gear in public no longer frowned upon.
The fast-paced world we live in requires clothing to be functional, comfortable and easily transitional so you can from drop the kids at school and have lunch with a friend without looking daggy, then hit the gym. Brightly printed yoga pants and compression leggings are the new denim, and when teamed with a crop top or tee, you’re now considered fashionably attired.
While active wear fans were once mocked for their choice of attire, they’re now dubbed as being ‘chic’. Fashion experts said the fad wouldn’t last, but we’re predicting it won’t be long until ‘athleisure’ clothing is also considered suitable as office attire.